Welcome! Facebook & Meta Ads Made Easy
Unlock Facebook Ads Mastery with this One-Stop,
Covers EVERYTHING course
Designed for digital marketers and entrepreneurs seeking expert strategies in Facebook advertising, no matter your level of expertise in paid ads.
This course equips you with a proven blueprint to launch successful campaigns consistently, complete with efficiency-boosting tools, detailed guides, and our innovative automation techniques.
Sign up for the waitlist today to be the first to know when enrollment begins – and secure an exclusive bonus just for our waitlist members.
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Mastering Meta Ads: Your Guide to Successful Campaigns
Whether you’ve run ads before with lacklustre results, taken a break and are unsure where to restart, or you’re brand new to ads but find organic growth too slow—you’re in the right place.
With Meta Ads Mastery, I’ll guide you step-by-step through setting up, running, and optimising your ad campaigns. Learn what to do (and what to avoid) to achieve impressive ROI and sustainable growth. Plus, you might even enjoy the process!
Ready to dive in? Join Meta Ads Mastery and transform your ad strategy today!
Module 1
Facebook Ads Overview
Build a rock-solid Facebook Ads foundation, plus get an overview of some of the big ideas that’ll make this experience pain-free and fun.
Put an end to constant disappointment and Facebook Ads frustration. Let’s crunch your numbers and set some realistic expectations of your ad account.
In Module 1, you’ll learn:
- The structure of a high converting Facebook Ads account so you don’t go sending money down the drain.
- How to use my tried and true Facebook Ads calculator to crunch the all-important numbers and empower you to understand the relationship between your website and your ads account.
- An overview of the key Facebook Ads concepts – minus the confusing tech-speak.
Plus these time-saving resources:
- Website review checklist to audit yours or your clients’ site to identify leaky holes.
- Metrics that Matter cheat sheet.
- Goal setting calculator to crunch the numbers
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Module 2
Facebook Ads Overview
Build a rock-solid Facebook Ads foundation, plus get an overview of some of the big ideas that’ll make this experience pain-free and fun.
Put an end to constant disappointment and Facebook Ads frustration. Let’s crunch your numbers and set some realistic expectations of your ad account.
In Module 1, you’ll learn:
- The structure of a high converting Facebook Ads account so you don’t go sending money down the drain.
- How to use my tried and true Facebook Ads calculator to crunch the all-important numbers and empower you to understand the relationship between your website and your ads account.
- An overview of the key Facebook Ads concepts – minus the confusing tech-speak.
Plus these time-saving resources:
- Website review checklist to audit yours or your clients’ site to identify leaky holes.
- Metrics that Matter cheat sheet.
- Goal setting calculator to crunch the numbers
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Module 3
Tracking & Metrics
Gain crucial insights into the performance of your Facebook Ads campaigns by mastering metrics and analytics. Understand how to track, measure, and interpret data to make informed decisions and optimise your ad spend.
In Module 3, you’ll learn:
- How to set up Facebook Pixel and configure standard events.
- How to create and use custom conversions.
- Key metrics and KPIs to track for ad performance.
- How to interpret data from Facebook Ads Manager.
Plus these time-saving resources:
- Facebook Pixel implementation checklist.
- Custom conversion creation template.
Training inside –
- Setting Up Facebook Pixel:
- Installing the Facebook Pixel on your website.
- Configuring standard events like PageView, AddToCart, and Purchase.
- Creating Custom Conversions:
- Defining and setting up custom conversions for specific actions.
- Metrics and KPIs:
- Key metrics to monitor and how to interpret them in Facebook Ads Manager.
By the end of Module 3, you’ll be equipped to track and measure the performance of your Facebook Ads accurately, allowing for informed optimisation decisions.
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Module 4
Traffic Campaigns
It’s time to build your account! You’ll be getting your hands dirty doing audience research and setting up your traffic campaigns in the most efficient and effective way possible.
In Module 4, you’ll learn:
- How to leverage AI for audience and interest research.
- How to mine existing accounts for audience insights.
- How to set up a traffic campaign from scratch.
- When to use different campaign types such as traffic, engagement, and video views.
Plus these time-saving resources:
- ChatGPT prompts for audience research and ad copy ideas.
- Negative audience swipe file to prevent wasted money from the start.
- Editorial policy and copywriting best practice.
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Training inside –
- Traffic campaign overview.
- Bid strategies.
- Audience research.
- Creating an ad copy template.
- Setting up traffic campaigns.
- Engagement and video view ads.
- Ad creatives.
- Audiences.
- Negative audience strategy.
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Module 5
Conversion Campaigns
Gain crucial insights into the performance of your Facebook Ads campaigns by mastering metrics and analytics. Understand how to track, measure, and interpret data to make informed decisions and optimise your ad spend.
In Module 3, you’ll learn:
- How to set up Facebook Pixel and configure standard events.
- How to create and use custom conversions.
- Key metrics and KPIs to track for ad performance.
- How to interpret data from Facebook Ads Manager.
Plus these time-saving resources:
- Facebook Pixel implementation checklist.
- Custom conversion creation template.
Training inside –
- Setting Up Facebook Pixel:
- Installing the Facebook Pixel on your website.
- Configuring standard events like PageView, AddToCart, and Purchase.
- Creating Custom Conversions:
- Defining and setting up custom conversions for specific actions.
- Metrics and KPIs:
- Key metrics to monitor and how to interpret them in Facebook Ads Manager.
By the end of Module 3, you’ll be equipped to track and measure the performance of your Facebook Ads accurately, allowing for informed optimisation decisions.
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Module 6
Traffic Campaigns
Here we’ll cover budgeting strategy and Facebook Ads.
In Module 6, you’ll learn:
- Different budget allocation methods.
- The link between budget and bid strategy.
- How to assign and manage budgets.
Module 7
Optimisation
Facebook Ads optimisation techniques. Learn how to diagnose issues, implement fixes, and continually improve your campaigns for better performance.
In Module 7, you’ll learn:
- The exact optimisation strategies we use with our private clients.
- How to identify and diagnose issues within your ad account.
- Weekly, monthly, and ad hoc optimisation tactics.
- When and how to use automated bid strategies to leverage Facebook’s machine learning.
Plus these time-saving resources:
- Reporting dashboard setup guide.
- Script to identify wasted spend.
- New audiences template for ongoing account growth.
- Auto-rule template to safeguard your ad account.
- Broken link script to find and fix 404 pages.
Training inside –
- Optimisation Overview:
- Key principles of Facebook Ads optimisation.
- How to continuously improve ad performance.
- Diagnosing Issues:
- Common problems in Facebook Ads accounts and how to identify them.
- Tools and techniques for diagnosing performance issues.
- Optimisation Tactics:
- Weekly, monthly, and ad hoc optimisation techniques.
- Best practices for adjusting bids, budgets, and targeting.
- Automated Bid Strategies:
- Understanding and implementing automated bid strategies.
- Leveraging Facebook’s machine learning for better results.
- Account-Level Optimisations:
- Comprehensive strategies for overall account performance.
- Campaign-Specific Optimisations:
- Techniques for optimising non-brand and brand campaigns.
- Improving engagement and conversion rates.
By the end of Module 7, you’ll have a robust toolkit for diagnosing issues and optimising your Facebook Ads campaigns, ensuring sustained growth and improved ROI.
Words from our friends
Janet Campbell
"Best investment I've made for my business"
I absolutely recommend this course. It has been the best investment I've made for my business and worth every minute of my time.
Even if you don’t intend to manage Facebook Ads yourself, it will arm you with all the right information to know whether your agency has set up your account appropriately and are handling your ads correctly.
And for those who want to manage their ads internally – enjoy the ride!
Samantha Brooks
"Increased engagement and sales like never before"
My account is still going so well. I have to pause campaigns at times because we just can’t keep up!
I have increased organic and paid engagement, and driven more traffic to my website than ever before. Never, did I think that I would ever manage to understand the beast that is Facebook Ads.
Selena Alvarez
Tech made easy and support is phenomenal"
This course managed to make the difficult techy stuff easy (ier). An added bonus is that I can go back into the course and rewatch the 'how to' videos if I get stuck
My account is going from strength to strength.Â
It's my belief thatÂ
Everyone should have the opportunity to master the power of Facebook Ads
And overcome the enormous complexity often associated with digital advertising. Let me show you how to create effective, high-converting ads that will quickly boost your business's visibility and revenue, opening the doors to sustained growth and long-term success.
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