Welcome! Facebook & Meta Ads Made Easy 

Module 1

Facebook Ads Overview

Build a rock-solid Facebook Ads foundation, plus get an overview of some of the big ideas that’ll make this experience pain-free and fun.

Put an end to constant disappointment and Facebook Ads frustration. Let’s crunch your numbers and set some realistic expectations of your ad account.

In Module 1, you’ll learn:

• The structure of a high converting Facebook Ads account so you don’t go sending money down the drain.
• How to use my tried and true Facebook Ads calculator to crunch the all-important numbers and empower you to understand the relationship between your website and your ads account.
• An overview of the key Facebook Ads concepts – minus the confusing tech-speak.

Plus these time-saving resources:

• Website review checklist to audit yours or your clients’ site to identify leaky holes.
• Metrics that Matter cheat sheet.
• Goal setting calculator to crunch the numbers

Module 1

Facebook Ads Overview

Build a rock-solid Facebook Ads foundation, plus get an overview of some of the big ideas that’ll make this experience pain-free and fun.

Put an end to constant disappointment and Facebook Ads frustration. Let’s crunch your numbers and set some realistic expectations of your ad account.

In Module 1, you’ll learn:

• The structure of a high converting Facebook Ads account so you don’t go sending money down the drain.
• How to use my tried and true Facebook Ads calculator to crunch the all-important numbers and empower you to understand the relationship between your website and your ads account.
• An overview of the key Facebook Ads concepts – minus the confusing tech-speak.

Plus these time-saving resources:

• Website review checklist to audit yours or your clients’ site to identify leaky holes.
• Metrics that Matter cheat sheet.
• Goal setting calculator to crunch the numbers

MODULE 3: 

Tracking & Metrics 

Gain crucial insights into the performance of your Facebook Ads campaigns by mastering metrics and analytics. Understand how to track, measure, and interpret data to make informed decisions and optimise your ad spend.

In Module 3, you’ll learn:

• How to set up Facebook Pixel and configure standard events.
• How to create and use custom conversions.
• Key metrics and KPIs to track for ad performance.
• How to interpret data from Facebook Ads Manager.

Plus these time-saving resources:

• Facebook Pixel implementation checklist.
• Custom conversion creation template.

Training inside –

• Setting Up Facebook Pixel:
  • Installing the Facebook Pixel on your website.
  • Configuring standard events like PageView, AddToCart, and Purchase.
• Creating Custom Conversions:
  • Defining and setting up custom conversions for specific actions.
• Metrics and KPIs:
  • Key metrics to monitor and how to interpret them in Facebook Ads Manager.

By the end of Module 3, you’ll be equipped to track and measure the performance of your Facebook Ads accurately, allowing for informed optimisation decisions.

Module 4

Traffic Campaigns 

It’s time to build your account! You’ll be getting your hands dirty doing audience research and setting up your traffic campaigns in the most efficient and effective way possible.

In Module 4, you’ll learn:

• How to leverage AI for audience and interest research.
• How to mine existing accounts for audience insights.
• How to set up a traffic campaign from scratch.
• When to use different campaign types such as traffic, engagement, and video views.

Plus these time-saving resources:

• ChatGPT prompts for audience research and ad copy ideas.
• Negative audience swipe file to prevent wasted money from the start.
• Editorial policy and copywriting best practice.

Training inside –

• Traffic campaign overview.
• Bid strategies.
• Audience research.
• Creating an ad copy template.
• Setting up traffic campaigns.
• Engagement and video view ads.
• Ad creatives.
• Audiences.
• Negative audience strategy.

Module 5 

Conversion Campigns 

If you’re running a lead generation or e-commerce business, you won’t want to miss this one.

In Module 5, you’ll learn:

• Advanced pixel optimisation and event setup.
• How to set up a Conversion campaign.
• How to optimise your funnel for maximum conversions.
• How to maintain a healthy ad account and avoid disapprovals and account suspensions.
• How to use custom conversions and offline events.

Module 6

Budgets

Here we’ll cover budgeting strategy and Facebook Ads.

In Module 6, you’ll learn:

• Different budget allocation methods.
• The link between budget and bid strategy.
• How to assign and manage budgets.

Module 7

Optimisation 

Facebook Ads optimisation techniques. Learn how to diagnose issues, implement fixes, and continually improve your campaigns for better performance.

In Module 7, you’ll learn:

• The exact optimisation strategies we use with our private clients.
• How to identify and diagnose issues within your ad account.
• Weekly, monthly, and ad hoc optimisation tactics.
• When and how to use automated bid strategies to leverage Facebook’s machine learning.

Plus these time-saving resources:

• Reporting dashboard setup guide.
• Script to identify wasted spend.
• New audiences template for ongoing account growth.
• Auto-rule template to safeguard your ad account.
• Broken link script to find and fix 404 pages.

Training inside –

• Optimisation Overview:
  • Key principles of Facebook Ads optimisation.
  • How to continuously improve ad performance.
• Diagnosing Issues:
  • Common problems in Facebook Ads accounts and how to identify them.
  • Tools and techniques for diagnosing performance issues.
• Optimisation Tactics:
  • Weekly, monthly, and ad hoc optimisation techniques.
  • Best practices for adjusting bids, budgets, and targeting.
• Automated Bid Strategies:
  • Understanding and implementing automated bid strategies.
  • Leveraging Facebook’s machine learning for better results.
• Account-Level Optimisations:
  • Comprehensive strategies for overall account performance.
• Campaign-Specific Optimisations:
  • Techniques for optimising non-brand and brand campaigns.
  • Improving engagement and conversion rates.

By the end of Module 7, you’ll have a robust toolkit for diagnosing issues and optimising your Facebook Ads campaigns, ensuring sustained growth and improved ROI.