Digital marketing & friendly AI training
Helping you get seen, loved and selling
With digital marketing that works for your business
Ads that go out and find your next customer. Social that sounds unmistakably like you. AI that gives you your Tuesdays back. Hand it to me, or learn to drive it yourself ... either way, things are about to move.
Karen Slade · Digital Marketing Consultant & Trainer · Yorkshire, working UK-wide
There has never been a better time to be a small business with big ideas.
The bit where you feel seen
For years, proper marketing was a big-company sport, you needed a copywriter, a designer, an ads person, and a budget with a comma in it...ekk...now? ... that era is over! Right now, today, a one-person business can draft a month of content in an afternoon. Run ads on £10 a day that find the exact people who need them. Turn a rambling voice note (just me?) into a week of posts before the first coffee. Do market research that used to take a consultancy a fortnight.
Does this sound a teeny bit familiar.. You write something thoughtful, funny, a dash of insight, hit publish, sit back and… ahhh. Then… ohhh. Four likes. One of them is your mum.
And that's before anyone mentions ads ("ekkk, tech"), email lists ("one day"), or AI ("apparently I'm being left behind??") all the while eleventy-billion other jobs queue up behind them.
Here's the thing: none of this means you're bad at marketing. It means you're running a business, and marketing is a whole job — one I happen to love. So let's split it sensibly between us.
The businesses winning right now aren’t the biggest ones. They’re the ones who started!
Three ways to work together
Help How You Need It
Whether you want it taken off your plate, done alongside you, or taught properly so you can fly solo. All three come with the same promise: plain English, honest advice, no pressure.
Hand it Over
Do it together
Learn Yourself
Meta ads and organic social media, managed for you. I build, run and optimise campaigns that generate real enquiries with monitoring and reporting in plain english!. You get on with your business; I'll mind the marketing.
Strategy sessions, marketing MOTs and power hours. You keep the reins, I bring the map. Perfect if you're happy doing your own marketing but want to know you're doing the right things, in the right order.
Workshops, team training and talks — on social media, ads, and using AI in your everyday business without the overwhelm. Friendly rooms, real examples, zero silly-question shame.
👆 Pinky-promise
I know... AI can feel so off-puttingly techy, but honestly it's really just eight hours a week back in your pocket...it's all those little jobs you've been putting off, done quicker, easier, or sometimes completely for you.
I know for many people AI is a bit 'Marmite', but I'm guessing if you're reading this, you're at least a little AI-curious 😉, and as a fellow small business owner, I can show you all the ways I've helped clients bring the best of AI into their businesses... AND, the way I use it every. single. day. Not instead of talking to my customers, because sometimes us humans really do it better. But because those little bots? They're brilliant at the jobs we tend to avoid. The boring bits. The repetitive bits. The overwhelming bits. The things that feel difficult to start. The admin that quietly sits on your to-do list for three weeks.
What does that actually look like in real life?
Maybe it's the kind-but-firm invoice chasing email, written in ninety seconds.
Maybe it's a month's worth of social media ideas generated while the kettle boils.
Maybe it's summarising a 30-page tender document before your coffee's gone cold.
Or maybe it's analysing the layout of your shops shelves to help you sell more, using shopper behaviour and psychology. (Yep... even if you own a little gift shop.)
I could give you a thousand examples, not because I want to force AI into every business, but because I want to free you up to spend more time doing the parts of your business that actually light you up.
And here's something else I've learnt...
Most people think AI begins and ends with ChatGPT.
It doesn't.
ChatGPT is just one tool. There are AI tools that live inside your Gmail, tools that help you research properly, tools that write in your own tone of voice, tools that organise your notes, analyse spreadsheets, create images, build presentations...
The trick isn't knowing every AI tool...it's knowing which one to reach for, and when.
That's the bit I love teaching.
AI - It's (honestly not) as techy as it sounds
AI isn't about working less, it's about spending less time on the jobs you never started a business to do!
I'm Karen.
👆 Thanks for that internet!!! 😂
I've worked with businesses across the UK in just about every industry you can think of. From drainpipes to home improvements. Business services to food brands. Interior designers to travel companies... and plenty in between.
I run real ads for real businesses every single day, and I use AI as part of my own business too. Not because it's trendy, but because it genuinely saves me time. Which means the ideas I share, the lessons I've learnt, and the "Have you tried it this way?" moments don't come from reading a blog or watching a webinar..they come from actually doing the thing.
Some ideas ...work brilliantly..and some don't....some laughably don't!
I'll happily tell you all.
Because if something isn't worth your time, money, or energy, I'd rather tell you that than pretend everything is revolutionary.
That's kind of my whole business philosophy!
Social Media that works for your business
Turn clicks into customers, without wasting budget or getting lost in the tech-talk!
Running social media for your business shouldn't be an after thought…
You know it matters, it’s the first impression many people get of your business, often setting the tone for how they think about you.
But we've all been there, the mantra of "consistent posting" ringing-a-ding-ding in our ears.... and we try! We write beautiful content, it's thoughtful, funny, a dash of insight, hit publish, sit back and "ahhhhh",.... but then "ohhhhh", ...It gets a handful of likes.
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You know paid socials, ads are ‘a thing’....but ekkk how to use???, you're not a tech-head, you most definitely do not have a mega budget and actually there's eleventy-billion other things that need doing ....
Services
Paid Social
Meta Ads, which is all things Facebook, Instagram and WhatsApp, Market place.
Google Ads; which can be the giant that is the search engine but can include
Content Creation
You’re in your business ,you LOVE what you do, your clients love what you do…You know that there’s some great stuff to shout about, reviews, your people, the services and products you offer, the fun stuff, but posting all about it on social media makes your toes curl …we got you.
Training
Love your biz, maybe you post on socials, or maybe you don’t know your reels from your grid. Power hours are perfect to